Examples of creative real estate listing descriptions — and how to write them 

First impressions are everything when it comes to selling a property. The first encounter with potential buyers usually happens through your online listing, so it only makes sense that the quality and creativity of your real estate listing — and the listing photos — matter. 

Real estate listing descriptions are a written narrative that provides details and information about a property. They’re used for both rental and sale properties and serves as a marketing tool to attract potential tenants or buyers or by highlighting the property's key features, amenities, location, and other relevant information.

Why do listing descriptions matter?

A good, effective real estate listing description can attract the right buyers and generate interest in the property. It only makes sense that a poor description can do the opposite, scaring away potential buyers and leaving the property sitting on the market with no offers. 

Here’s why something as seemingly simple as a real estate description matters:

• Attract the right buyers: An effective real estate description should attract people to your property. When a buyer is searching for a new home, they often have a list of must-haves and deal-breakers. The description should highlight the features that meet the buyer’s needs. Keyword-rich descriptions not only highlight the property’s potential but also attract the buyer’s attention. It’s typically the listing agent’s job to write an effective real estate description to increase visibility and attract the right buyers.
• Set accurate expectations: The property description should align with the reality of your property. It’s essential to describe your property’s features honestly and accurately, as the buyer will notice any discrepancies when they visit the property. A good description sets expectations in the buyer’s mind, making them more likely to appreciate and consider the property for a potential purchase. Therefore it’s important to provide realistic and accurate information about the property in the description.
• Highlight unique features: An effective real estate description should outline the unique features of the property that sets it apart from other properties on the market. It may be the location, architecture, landscaping, or other features that make the property stand out. It’s important to describe these features and highlight them, as they could be the selling point for a potential buyer.
• Generate interest: A good real estate description should enable potential buyers to visualize themselves living in the property. An effective description should be written in a way that evokes emotions and creates a sense of desire in the buyer’s mind. The right words can engage the reader and can instill a sense of excitement or appreciation for the property, generating interest.
• Save time: A well-written description can save time and reduce the need for multiple showings. A description that accurately represents the property can prevent time-wasting and eliminate unnecessary viewing requests from buyers who aren’t interested in the property. These descriptions can save time and increase the efficiency of the property search process for both the buyer and the seller.

What are some examples of creative listings?

So, what does a standout listing look like? Here are some real estate listing description examples that are memorable for all the right reasons:

Charm meets convenience in this delightful single-family abode! Step into a world of warmth and comfort as you enter the open-concept living space, perfect for creating lasting memories with loved ones. Embrace the tranquility of the landscaped backyard oasis, your own private retreat after a long day. With top-notch schools and amenities just a stone’s throw away, this home offers the ideal blend of suburban living and urban accessibility. Your dream home awaits!

Welcome to your urban sanctuary! This stylish townhouse boasts sleek modern finishes and an abundance of natural light that dances through the generous windows. Take pleasure in the gourmet kitchen, a haven for aspiring chefs, and savor your morning coffee on the private rooftop terrace, where city views unfold before your eyes. Nestled in a vibrant community, this townhouse is your gateway to a dynamic lifestyle, complete with trendy eateries, parks, and cultural hotspots.

Experience city living at its finest in this chic condo retreat. Immerse yourself in the luxurious ambiance of the building’s amenities, from the rooftop infinity pool to the state-of-the-art fitness center. Inside your own sanctuary, revel in the seamless blend of modern design and comfort. With bustling city life just outside your doorstep, this condo offers an unparalleled cosmopolitan lifestyle that’s perfect for professionals and urban enthusiasts alike.

How do you write creative listings?

Writing real estate listings can seem challenging, especially if you haven’t flexed your writing chops in a long time. Having a creative listing description in real estate is especially important for FSBO properties, because you won’t have the professional help of an agent when selling a house on your own.

Luckily, by keeping some simple strategies in mind, you can write listings like a pro — maybe even better ones than the examples detailed above. Here’s how:

Know your audience

It’s important to understand the potential homebuyer you are targeting when writing your listing descriptions. Who are they? What are they looking for in a home? What features are important to them? Once you have answers to these questions, you can tailor your descriptions to match their needs and interests. This will create a connection with your audience and encourage them to visualize themselves in the home.

Highlight unique features

Every home has its unique selling points, and it’s essential to highlight these in your listing descriptions. The most obvious features like the number of bedrooms and half bathrooms should not be overlooked but take it a step further. Does the property have a swimming pool, a big backyard, or a garage? Does it have an open floor plan with plenty of natural light? Was it designed by a renowned architect? 

You can also highlight the home’s history, if for example it was designed by a renowned architect or a designated historic home.

Mentioning these unique features sets the property apart from others in the same price range.

Use descriptive language

Using descriptive words helps to create an emotional connection between the reader and the home you’re promoting. Using words like "cozy," "spacious," "inviting," and "stunning" help to paint a picture in the buyer’s mind. Instead of plainly stating that a property has a "large living room," try using more descriptive words like "expansive" or "airy." This will create a more vivid and attractive image in the buyer’s mind.

Be honest but positive

While it’s essential to point out the home’s selling points, being honest is also crucial. Avoid over-exaggerating or making false promises. If any part of the property is outdated or needs renovation, mention it, but always put a positive spin on it. For example, if the kitchen needs a little updating, mention how it’s a perfect opportunity for the buyer to “add their personal touch and style.”

Make it skimmable

The average person isn’t interested in reading long, heavy blocks of text. Using long paragraphs in your listing description can be overwhelming and even unappealing to potential buyers. Make your listing descriptions attractive and easy to read by using shorter paragraphs and bullet points. This way, readers can easily scan through the information and take note of the most critical aspects of the home.

Ask for help when you need it

Writing creative real estate listing descriptions is a unique skill. Luckily, there are professionals on your side who can showcase your property in its best light with high-quality descriptions that attract the attention of buyers — for all the right reasons. Don’t hesitate to leave this task to your real estate agent or a verbose professional writer when the time comes to list your home for sale. Pride aside, a well-written listing could be exactly what piques the interest of an eager buyer.  

When you list your home with Orchard, we’ll craft the listing descriptions, professionally photograph your home, and create a 3D tour.  

FAQs

Here are some tips for writing creative real estate descriptions.

Q: How can I make my real estate listing description stand out?

To make your real estate listing description stand out, focus on highlighting unique features, using vivid language, and creating an emotional connection with potential buyers. Incorporate descriptive words, paint a picture of the lifestyle the property offers, and emphasize its key selling points to capture attention and generate interest.

Q: What makes a good property headline?

A good property headline is attention-grabbing, concise, and highlights the unique selling points of the property. It should capture the essence of the property in a few words and pique the interest of potential buyers. Incorporate compelling features, such as stunning views, luxurious amenities, or a desirable location, while maintaining clarity and relevance. A well-crafted headline can entice viewers to click on the listing and learn more about the property.

Q: What are some effective ways to describe a property's architectural style?

When describing a property's architectural style, use descriptive terms that evoke a sense of character and appeal. For example, you could describe a Victorian-style home as "elegant and ornate," a modern minimalist home as "sleek and contemporary," or a farmhouse-style home as "charming and rustic." If you’re unsure what style your house is, you can find out in this guide to different types of houses.

Q: How can I create a sense of urgency in my listing description?

To create a sense of urgency, emphasize limited availability or unique selling points that differentiate the property from others in the market. Highlight features like "rare waterfront views," "highly sought-after neighborhood," or "recently renovated gem" to convey exclusivity and encourage potential buyers to act quickly. Learn how to sell your home fast.

Q: Is it important to use keywords in my listing description for online searches?

Yes, incorporating relevant keywords in your listing description can help improve its visibility in online searches. Consider using location-specific keywords, property features, and popular amenities to attract potential buyers who are searching for specific criteria. However, ensure that the keywords flow naturally and the description remains engaging and informative.